HOW CAN A NEW POLITICAL PARTY SUCCEED?

 In order to bring about change or reform and to build a new and better country, a new political party outlined earlier must succeed in following areas:-

1.  Marketing.  It must give Malaysians a chance to know their manifesto and formula for a new deal.  One of the best ways to do this is via publication of a book to refute the formula found in  the book The Malay Dilemma.  Malaysians and voters across the country must be aware this new deal so that they can vote for it.  The party must have a face and a voice of its leader who represents the spirit of the party and its new deal.

2.  Delivery or execution.  Once Malaysians get to know and accept the new party, they must execute and perform on their promises.  If they have not attained power they need to have something like a shadow Cabinet with proposals by competent professionals on what must be done and how to run the country well, so that voters can get a glimpse of their country's future when it is run by that new party.

3.  Financing.  Without the proper financial support, marketing and execution will be impossible.  The plan on paper will fall flat and the project will be stillborn.  We must invite people and insitutions of means to join in chip in their support for a better country.  Financiers must feel that the new party will stand a realistic chance to succeed before they throw their weight behind that party.

The party will need a sales kit to convince financiers.  The sales kit will comprise the book for the new deal, tentatively titled NegaraKu.  They will need election campaign plans and execution details, and a list of FAQs for voters and financiers alike.

4.  Leadership and personnel.  The new party should welcome people from all races to participate in its leadership and execution team.  As mentioned earlier, if they are honest and capable they are qualified to join and lead the party, which is governed by its Constitution whereby leader and follower alike must abide.  The Constitution will include criteria that members must meet in order to assume any position of responsibility.